• To cover the length and breadth of the country in our endeavor to inform and empower the broader society in creating wealth for itself and future generations.
  • To become a credible and reputable brand in the buying and selling gold.


Gold Prime Time is also a member of the South African Association for Numismatic Dealers, committed in excising ethical, accountable and effective leadership through our resilient and appropriate governance structures. Our ethical conduct exceeds customer expectations in such an open ended industry or market.



  • To educate and empower communities on Gold Investment in South Africa and the world over.

Empowering the Masses

If you want to empower a country empower them on real money (Gold) opportunities. This is not only for banks, treasury and other wise institutions to back themselves on Gold reserves. Individuals have equal opportunities.


Our values define our culture and guide us in our daily business interactions with each other internally and with all our external stake holders: We pride ourselves with these values:

  • Integrity
  • Accountability
  • Respect
  • Pushing beyond gold investment education